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"Cakes by Rambeau" Brand Package
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Cakes by Rambeau is a one-man-operated bakery in Mobile, Alabama. Established in 2014, the bakery creates customized one-, two-, and three-tiered cakes for all occasions. Aside from decorative cakes, Cakes by Rambeau also offers cupcakes and cupcake/cake combinations. A visual branding package was designed for the bakery. This included a recognizable logo designed for placement on bakery boxes and stickers, as well as on menus. The logo was also designed with thought given to promotional media, should the client opt to have it in the future. The client wanted the branding to have an elegant and upscale look. To accommodate this request, the color palette was reduced; this prevented a busy look from occurring. A script font with variances in line weight mimics the linear designs on cakes. The secondary font has a thin weight, which also adds to the elegant look of the logo.
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