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"Tree Top Inn" Brand Package
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Colors and textures from nature influence the look and feel of the Tree Top Inn media. A full-color logo, one-color logo, reverse/transparent logo, and animated logo (which can be viewed here) were created for the brand, with the intent to show a nature-themed adventure at a location in the Florida wilderness. View the static presentation here, and the dynamic presentation here. View the case study Thrill-seekers looking for a fun and exciting time should look no further than the Tree Top Inn. This resort, located in the treetops of Kissimmee, Florida, promises action and adventure to each of its guests. It is the only hotel in Florida with zip line entry access. The voice and tone of the brand is macho and cocky. Action and adventure are the two elements that form the natural playscape theme for the brand.
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